Mackinac Jane’s Audio Tours is a self-guided audio tour company on Mackinac Island. They needed a strong brand strategy and web presence to launch their new venture.

We began with in-depth research—analyzing the competitive landscape of tour companies on Mackinac Island and studying successful models worldwide. From there, we defined the company's mission, core values, and ideal audience, shaping a brand foundation built on six key pillars: Approachable, Friendly, Simple, Fun, Educational, and Distinctly Mackinac.

With a clear brand identity in place, I crafted a cohesive visual system, including a comprehensive logo package, custom brand illustrations, an inviting type system, and a full-color palette. I also designed and developed a custom website, along with print collateral, social media templates, and ongoing web support.

The result is a distinctive, engaging brand that captures the spirit of Mackinac Island while offering visitors an effortless and enjoyable tour experience.