Simple Roast is a small-batch coffee roaster in Auburn, NY, dedicated to crafting high-quality coffee that’s both accessible and affordable.They carefully source beans from farms around the world and roast them with precision, ensuring each cup is a true celebration of authentic flavors.

Simple Roast approached me to redesign their packaging system—one that would elevate their signature blends while also accommodating their rotating selections. Together, we developed a streamlined, visually cohesive packaging line that not only better reflected their brand but also improved efficiency for their team, making the bag-filling process faster and easier.

The result? A packaging system that balances form and function—enhancing the brand’s identity while simplifying operations behind the scenes.

simpleroastcoffee.com